My Story

If you want to be happier at work, you've come to the right place!

Hi, I'm Aoife O’Brien and I am The Empowerment Coach, a performance coach specialising in Empowering Courageous Action. Whether you are an individual looking to make a change, a start-up looking to get clear and confident about growing your business, or an organisation looking to reduce turnover and retain their best staff, we need to talk! I'm based in Dublin, Ireland, and I work online with people all over the world.

I work with high achievers to help them take back their power, live true to their values and have a more fulfilling life.

A brief history...

Having grown up and studied in Dublin, I stayed working there for a while, before moving to London in 2006. I lived there for nearly 4 years, and then spent 2.5 years living in Australia, before settling back in Dublin in 2013. Over the course of my career, I quickly rose through the ranks. But I reached a stage where I no longer felt fulfilled. I am skilled at analysing data, turning numbers into actionable insights, presenting to senior non-technical audiences, delivering training, managing client accounts in excess of €5m. I’ve also been involved in various projects to promote diversity and inclusion in the workplace. It's not all been rosy though. I have also felt "imposter syndrome", have been on the receiving end of workplace bullying, had both good and bad managers (and been able to learn from the experience), been in positions where my skills were being under-utilised, and had the feeling of not quite "fitting in".


I’m sharing this because I have truly learned from the experience, and continue to learn on a daily basis. My mission in life is to help people to be happier at work, whatever that means to you. I see a lot of people stuck in unfulfilling careers, demanding jobs and difficult situations. It doesn’t have to be this way. Let me help you! The first step towards change is taking action, even if you don’t know what direction you’re going to take.

I'm an accredited Executive and Life Coach, with a distinction in Coaching Ethics & Practice (QQI Level 6). I also have a BA in International Business and Languages (German and Spanish), and a MSc in Organisational Behaviour (graduation 2020).

Let's work together

If you'd like to know more about what I can do to help you, you can check out my Work with Me page.